Worldwise, an American supplier of pet products, has announced a strategic change of name to Petwise. The company says this ushers in a new growth chapter, operational improvements and increased engagement with its partners and consumers.
“This rebranding denotes our strategic growth, the integration of important acquisitions and our commitment,” says Kevin Fick, CEO of Petwise. A&M Capital Partners, the majority shareholder of PetWise, also backs the change: “Looking to the future, we expect Petwise to consolidate its presence further, make pioneering advances and set new standards in the pet requisites market.”